Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Published by:
Asian Business Case Centre (2017)
Version:
19 April 2018
Revision date:
15-Aug-2018
Length:
15 pages
Data source:
Field research

Abstract

This case presents the phenomenal rise of Ant Financial Services, which started as Alipay, and has since grown to become the world's largest Fintech company. Seeing itself as a Techfin rather Fintech company, Ant Financial leverages cutting edge technology to provide accessible finance to the underserved SMEs and individuals. This case highlights the dynamic evolution of its business model and its ecosystem. The case also brings up the key challenges of Ant Financial has to deal with, ie, the intensely competitive Fintech landscape, the viability of its ambitious strategy for inclusive finance, and the transferability of its success beyond China.

Topics

Fintech; Internet finance; Innovation; Disruption; Finance transformation; Strategy; Entrepreneurship; China
Location:
Other setting(s):
2004-2017

Access this item

casecent.re/p/147985
View our pricing guide
or to see prices.

Awards, prizes & competitions

2017 - EFMD Case Writing Competition - category winner

Reviews & usage