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Background note
Reference no. 317-0390-5
Published by:
INSEAD (2017)
24 pages
Data source:
Published sources


This note provides an introduction of strategy tools for the analysis of the business environment. The note covers tools for analysis of the macro-environement (PESTEL analysis, scenario development), analysis of industry attractiveness (market size and growth drivers, industry life cycle, industry value chain, five forces), and analysis of customer segments and specific competitors. The note provides some templates for the application of these tools in strategic analysis.


Macro environment; PESTEL analysis; Environmental scenarios; Industry analysis; Market size / growth analysis; Industry life cycle; Industry value chain; Five forces analysis; Ecosystems; Customer segmentation; Competitor analysis; Competitive strategy; Business environment; External analysis
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