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Case
-
Reference no. IMD-3-1336-AR
Arabic language
Compact case
Authors:
Published by:
Institute for Management Development (IMD) (2017)
Version:
05.12.2017
Revision date:
18-Dec-2017
Length:
4 pages
Data source:
Field research

Abstract

This is an Arabic version. This is the third of a three-case series. This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon.

Topics

Change management
Location:
Industry:
Size:
Large
Other setting(s):
2001

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