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French language
Published by:
INSEAD (2017)
Version:
11.2017
Length:
10 pages
Data source:
Field research
Notes:
Check out the short video trailer for a quick case synopsis.
Compte Nickel

Abstract

This is a French version. The case explains how Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying non-customers and developing a strategy to attract them. Traditional banks focused on developing financial technology to make their offerings more appealing, whereas Compte-Nickel created a blue ocean by looking at the non-customers the other banks ignored: low income earners and people facing financial exclusion.

Topics

Blue Ocean Strategy; Banking; Finance; Fintech; Start-up; Entrepreneurship; French retail bank; France
Location:
Other setting(s):
2014 - 2016

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