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Published by:
INSEAD (2018)
7 pages
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This is a Simplified Chinese version. The Blue Ocean Strategy Implementation Scenario Case offers a set of interactive group scenarios which are designed to deepen the participants' understanding of Blue Ocean Strategy implementation principles. Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process. The five settings (health insurance, manufacturing, government, banking and politics) show how Blue Ocean Strategy implementation principles apply at different organizational levels to overcome the four key implementation hurdles (cognitive, resource, motivational and political).


Tipping point leadership; Fair process; Blue Ocean Strategy; Organizational hurdle; Resource hurdle; Motivational hurdle; Political hurdle; Cognitive hurdle

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