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Case
-
Reference no. 518-0103-1
Subject category: Marketing
Authors:
Aravind Reghunathan (Indian Institute of Management Kozhikode (IIMK)); Joshy Joseph (Indian Institute of Management Kozhikode (IIMK))
Published in:
2018
Version:
24-Jul-2018
Revision date:
05-Sep-2018
Length:
21 pages
Data source:
Field research

Abstract

The case is based on Quiz Kerala, an organisation that provides infotainment services, with its major focus on quiz management to educational institutions, corporate groups, government departments, and other similar organizations. Snehaj Srinivas, the chief- coordinator of Quiz Kerala faces the unenviable challenge of deciding how to take the firm towards growth and expansion in the long-run.

Topics

Analysis of Macroenvironment; Brand positioning
Location:
Other setting(s):
2000-2018

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