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Teaching note
-
Reference no. 518-0103-8
Subject category: Marketing
Authors:
Aravind Reghunathan (Indian Institute of Management Kozhikode (IIMK)); Joshy Joseph (Indian Institute of Management Kozhikode (IIMK))
Published in:
2018
Version:
24-Jul-2018
Revision date:
05-Sep-2018
Length:
11 pages
Data source:
Field research

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