Our website is having a makeover! www.thecasecentre.org will be unavailable from 10h (BST) on Saturday 31 July until 17h on Sunday 1 August while our team makes the new site live.

Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Thumbnail image for 518-0103-8
Teaching note
-
Reference no. 518-0103-8
Subject category: Marketing
Authors:
Aravind Reghunathan (Indian Institute of Management Kozhikode (IIMK)); Joshy Joseph (Indian Institute of Management Kozhikode (IIMK))
Published in:
2018
Version:
24-Jul-2018
Revision date:
05-Sep-2018
Length:
11 pages
Data source:
Field research

Access this item

casecent.re/p/155219
View our pricing guide
or to see prices.

Reviews & usage