Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Technical note
Reference no. UVA-M-0890
Published by:
Darden Business Publishing (2016)
13 August 2018
17 pages
Data source:
Published sources
While both management and marketing courses detail the importance of having a strategy, there is a dearth of tools available that can help students understand how to create a strategic plan-as well as some of the attributes that make for stronger strategic plans. This technical note describes a tool that can be used to construct a strategic marketing plan. The note helps walk students through the process of constructing a strategic marketing plan and provides examples. This is appropriate for strategy, marketing strategy, brand management, and marketing capstone courses at the undergraduate and graduate levels.
View our pricing guide
or to see prices.