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Case
-
Reference no. 9-619-015
Published by:
Harvard Business Publishing (2018)
Version:
15 October 2018
Revision date:
31-Oct-2018
Length:
28 pages
Data source:
Published sources

Abstract

The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing, the leadership team had to challenge conventional assumptions about culture, process, and the management of innovation.

Topics

Design; Experimentation; General management; Information systems; Innovation; Operations management; Product design; Product development; Testing; Transformations
Industry:
Size:
> 1 billion; Mid-size
Other setting(s):
2017-2018

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