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Thumbnail image for SI1-153-I-M
Web-based case
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Web-based
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Reference no. SI1-153-I-M
Prize winner
Subject category: Entrepreneurship
Published by:
IE Business School (2018)
Format:
Web-based case
Data source:
Field research
Notes:
This item can only be ordered for teaching/training – it is not available for Student purchase. When ordering this item please allow at least two working days for your access to be set up. For full details visit www.thecasecentre.org/IEmultimediaterms.

Abstract

This multimedia case describes the situation of BigBangBox, a start-up that creates edutainment apps. It shows the strategy followed by them in the launch of previous products.

Teaching and learning

This item is suitable for postgraduate courses.

Topics

Mobile; App markets; Software; Business models

Setting

The events covered by this item took place in 2016.

Geographical setting

Region:
World/global
Country:
Spain

Featured companies

Company name:
BigBangBox
Company name:
Mafia Business school

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Awards, prizes & competitions

2018 - EFMD Case Writing Competition - category winner

Reviews & usage