Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Published by:
IMD (2018)
Version:
11.12.2018
Revision date:
17-Apr-2019
Length:
6 pages
Data source:
Published sources

Abstract

Hilton Inc is one of the biggest players in the hospitality industry. It has a market capitalization of USD20 billion which comes just after Marriott with a market capitalization of USD34 billion. Just in recent years, peer-to-peer economy has emerged and imposed a threat to Hilton. This economy is based on a decentralized model whereby individuals interact to buy or sell goods and services directly with each other, without intermediation by a third-party. Among the biggest players in the peer to peer(sharing) economy is Airbnb, that was founded in 2008 and showed unprecedented growth until 2017. As a privately held start-up, Airbnb is valued at USD30 billion, based on the company's latest round of funding, serving over 3 million listings in more than 65,000 cities in close to 200 countries. Airbnb CEO has made it clear that their plan is to become a full-blown hospitality brand, one that delivers a seamless end to end experience to its customers. Meanwhile Hilton Inc. is reacting to the threat posed by Airbnb through denial. The CEO claims that Airbnb is not a threat to their value proposition. The case analyzes in which segment (leisure or business) Airbnb and Hilton inc are winning or losing.

Topics

Strategy; Competition; Disruption; SWOT analysis

Setting

The events covered by this item took place in 2016-2017.

Geographical setting

Region:
World/global
Country:
United States

Featured companies

Company name:
Hilton Worldwide
Employees:
10000+
Turnover:
USD 11.3 billion revenue;
Industry:
Hospitality industry
Company name:
Airbnb

Access this item

casecent.re/p/161198
View our pricing guide
or to see prices.

Reviews & usage