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Case
-
Reference no. 319-0126-1
Authors:
Varun Elembilassery (XLRI Xavier School of Management); Divya Aggarwal (XLRI Xavier School of Management)
Published in:
2019
Version:
27-Nov-2018
Revision date:
16-May-2019
Length:
13 pages
Data source:
Field research

Abstract

Set in year 2016, the Mexican Rodeo case portrays the expansion challenges of a food venture start-up. The case highlights the challenges faced by start-ups in the food industry and what strategies they need to adopt sustain themselves. The trigger issue in the case is the future strategy of Mexican Rodeo with respect to its expansion mode. It is always a challenging task to select which restaurant format to follow from myriad restaurant formats available in organized and unorganized segments. Rooted in the principles of corporate strategy, the case aims to unlock the strategic potential through the selection of restaurant expansion mode. Mohit Sethia, the co-founder of Mexican Rodeo, is confronted with the dilemma regarding the future strategy for his food venture. Moreover, the case highlights the qualities and traits of entrepreneurs showing an appetite for risk and uncertainty.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Topics

Entrepreneurship; Strategy; Start-up Expansion; Food business; Quick Service Restaurant

Setting

Geographical setting

Region:
Asia
Country:
India
Location:
Surat, Gujarat

Featured company

Company name:
Mexican Rodeo (M/s Shree Ram Speciality Foods)
Employees:
11-50
Turnover:
USD 350,000
Type:
Self-owned
Industry:
Food business

Featured protagonists

  • Mohit Sethia (male), Co-founder
  • Murli Rungta (male), Co-founder

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