Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Thumbnail image for 520-0028-5
Background note
Reference no. 520-0028-5
Subject category: Marketing
Published by:
INSEAD (2020)
19 pages
Data source:
Published sources


'The Neuromarketing Toolkit' provides an introduction to the nascent field of neuromarketing for interested practitioners and participants of MBA and executive education programmes. It begins with an overview of why and when neuroscience can be useful as a market research method, what tools exist, and what they can bring to the table. The background note also offers guidelines on how to launch a new neuromarketing research project, as well as common pitfalls to avoid, using real world examples to illustrate best practice.


Neuroscience; Neuromarketing; Market research; AI; Prediction; Consumer neuroscience; FMRI; EEG; Eye-tracking; Facial affect encoding; Skin-conductance; FNIRS; Research standards

Access this item
View our pricing guide
or to see prices.

Reviews & usage