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Background note
Reference no. SCG-872
Subject category: Entrepreneurship
Published by:
USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies (2020)
April 1, 2020
Revision date:
10 pages
Data source:
Published sources


The module note addresses the subject of Historical Entrepreneurship as a way to introduce greater sensitivity to context, time and change into entrepreneurship education. It outlines a teaching module based on eight cases from the Historical Entrepreneurship Case Series. Each case examines an entrepreneurial opportunity historically, allowing students to consider the context for its creation, the entrepreneurial actions involved in its pursuit, and the broader changes it created in markets and societies. The module is structured around four waves of imaginative entrepreneurship, exploring opportunities rooted in, respectively, 'Consumer Desire', 'Technology', 'Globalization', and 'Social Challenges'. Each wave is analyzed in two cases and an application of learnings to present-day challenges.


Teaching methods; Faculty & students

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