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Authors:
Lori DiVito (Amsterdam University of Applied Sciences); Tuanh Lam (Amsterdam University of Applied Sciences); Carolyn O'Rourke (Amsterdam University of Applied Sciences)
Published in:
2020
Version:
15-Apr-2020
Revision date:
18-May-2020
Length:
14 pages
Data source:
Published sources

Abstract

DyStar is a multinational organization and world leader of dyestuffs and chemical manufacturing. As the world’s largest supplier of textile dyes, it offers a broad range of products and has increasingly positioned the company and its products as sustainable solutions. In 2017, DyStar launched the Cadira® Denim, an indigo dye that uses a closed-loop technology and reduces environmental and social impact substantially. Adoption of the technology in China has been slow in comparison to other geographic markets such as Turkey. The case highlights the challenges of sustainable technology adoption from supplier perspective in a highly fragmented and complex supply chain context. It provides material for class discussion and learning from different theoretical perspectives, including economic, strategic and organizational perspectives, as well considering the Chinese cultural and institutional environment.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Topics

Environmental sustainability; Technology adoption; Denim manufacturing; Textile and apparel industry; Dynamic capabilities; Change - innovation; Innovation adoption; Chemical industry; Technology diffusion; Internationalization strategy; Innovation ecosystem; Sustainable technology; Global Value Chains

Setting

Geographical setting

Region:
Asia
Countries:
China; Germany

Featured company

Company name:
DyStar
Employees:
1001-5000
Type:
Privately held
Industry:
Chemical

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