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Supplement
-
Reference no. SCG-574
New product
Compact case
Authors:
Published by:
USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies (2020)
Version:
June 5, 2020
Revision date:
14-Sep-2020
Length:
5 pages
Data source:
Field research

Abstract

This supplement is to accompany the case. The first home match of the expansion Los Angeles Football Club is marred by the appearance of an exclusionary and derisive chant from some parts of the crowd. How should LAFC react in order to ensure the in-venue experience it has sought to create? A follow up to a case about the launch of a new sporting franchise. The case can be taught without this supplement, but the discussion related to the supplement provides extremely valuable insights about launching new sporting franchises (and other businesses) in today's social climate.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Topics

Ethics; Brand; Social issues; Diversity; Social equality; Organizational culture

Setting

The events covered by this item took place in 2019.

Geographical setting

Region:
Americas
Country:
United States
Location:
Los Angeles, CA

Featured company

Company name:
Los Angeles Football Club
Employees:
51-200
Turnover:
USD 50 million
Type:
Privately held
Industry:
Sports; Soccer; Football

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