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Case
-
Reference no. 321-0095-1
New product
Authors:
Published by:
INSEAD (2021)
Version:
04/2021
Revision date:
04-May-2021
Length:
16 pages
Data source:
Published sources

Abstract

GE Digital started out in 2009 as a center of excellence to enable the digital transformation of services to industrial customers who had previously bought GE hardware. Now it finds itself competing with a variety of other providers. The case explores the basis of its competitive advantage (data analytics) and how it positions itself to succeed in what has become a crowded field.

Topics

Strategy; Competitive advantage; Competitive positioning; Industry 4.0; Digital transformation; Industrial internet of things; Organizational structure; Change management

Setting

The events covered by this item took place in 2009-2021.

Geographical setting

Region:
World/global

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