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New product
Subject category: Marketing
Published by:
Harvard Business Publishing (2021)
26 March 2021
Revision date:
2 pages
Data source:
Generalised experience


The e-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for traditional CPG firms in the new online age and learn what data such firms have access to and what kind of problems they can address with data.


Data management; Information systems; Marketing; Sales; Strategy

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