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Reference no. 9-303-086
Prize winner
Published by:
Harvard Business Publishing (2003)
6 November 2006
19 pages
Data source:
Field research


A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by his local Indian management team and Schindler''s European plants supplying him. A rewritten version of an earlier case.


International business; International marketing; Cross cultural relations; Subsidiaries; Multinational corporations; Implementing strategy
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