Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Case
-
Reference no. 9-502-030
Prize winner
Published by:
Harvard Business Publishing (2002)
Version:
10 July 2006
Length:
18 pages
Data source:
Field research
Notes:
Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-502-030?Ntk=HEMainSearch&N=0
Abstract:
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. This case is accompanied by a Video Short for Premium Educators to show in class. To watch the video or display to students, click on the video icon. Harry Rawlinson is Managing Director of Aqualisa, a major UK manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. However, early sales of the Quartz have been disappointing. Rawlinson is now faced with some key decisions about whether to change his channel strategy, promotional strategy, and the overall positioning of the product in the context of his existing product line.
Settings:
United Kingdom, 2001, GBP8 million
SHARE
View our pricing guide
or to see prices.