Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Thumbnail image for 9-701-035
Prize winner
Published by:
Harvard Business Publishing (2001)
Version:
5 January 2009
Length:
27 pages
Data source:
Published sources

Abstract

The first ten pages of the case 'Walt Disney Co: The Entertainment King' are comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner. The last five pages are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. Students are asked to think about the keys to Disney's mid-1980s turnaround, about the proper boundaries of the firm, and about what Disney's strategy should be beyond 2001.

Topics

Creativity; Brands; Competitive advantage; Corporate strategy; Organizational change; Diversification; Strategy formulation; Branding; Implementing strategy
Location:
Size:
USD25.4 billion revenues, 110,000 employees
Other setting(s):
1923-2000

Access this item

casecent.re/p/41469
View our pricing guide
or to see prices.

Reviews & usage