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Case
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Reference no. 9-701-017
Prize winner
Published by:
Harvard Business Publishing (2000)
Version:
29 November 2004
Length:
22 pages
Data source:
Field research
Abstract:
CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established majors. CEMEX's superior profitability supplies a basis for discussing the sources of superior performance in a global context. In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize.
Settings:
Mexico, 1986-2000, USD5 billion revenues, 15,000 employees
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