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Case
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Reference no. 9-198-117
Prize winner
Compact case
Authors:
Published by:
Harvard Business Publishing (1998)
Version:
17 September 1998
Length:
4 pages
Data source:
Generalised experience
Abstract:
Classic Pen has diversified from its core blue and black pen business by introducing new specialized colors. But costs have risen and margins on blue and black pens are decreasing. The controller turns to activity-based costing (ABC) for an explanation.
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