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Published by:
Harvard Business Publishing (2011)
Version:
21 September 2011
Revision date:
26-Oct-2011
Length:
18 pages
Data source:
Field research

Abstract

Examines Beer's actions on assuming leadership of Ogilvy & Mather Worldwide, the world's sixth largest advertising agency, during a period of rapid industry change and organizational crisis. Focuses on how Beers, the first outsider chief executive officer, engages and leads a senior team through a vision formulation process. Chronicles closely the debates among senior executives struggling to reconcile creative, strategic, and global vs local priorities. Sixteen months later, with a vision statement agreed upon, Beers faces a series of implementation problems. Turnaround has begun, but organizational structures and systems are not yet aligned with the firm's new direction. Concludes as Beers must decide how to work best with her senior team to achieve alignment in 1994.

Topics

Organizational change; Advertising; Multinational corporations; Leadership
Size:
USD750 billion revenues, 7,000 employees
Other setting(s):
1992-1993

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