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Case
-
Reference no. 9-378-173
Compact case
Authors:
Published by:
Harvard Business Publishing (1978)
Version:
28 February 1983
Length:
3 pages
Data source:
Published sources

Abstract

Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and the marketing practices employed. Designed to allow a contrast to Kodak''s entry into instant cameras.

Topics

Competition; Industry analysis; Market entry; Marketing strategy; Patents; Product introduction; Strategic planning
Industry:
Size:
Fortune 500
Other setting(s):
1976

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