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Case
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Reference no. 9-386-019
Prize winner
Subject category: Entrepreneurship
Published by:
Harvard Business Publishing (1985)
Version:
15 November 1987
Length:
18 pages
Data source:
Field research
Notes:
Customers will need to be registered on the Harvard Business Publishing website in order to view the video. https://cb.hbsp.harvard.edu/cbmp/product/386019-PDF-ENG

Abstract

This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources in order to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience, credibility, and contacts in the development of a nonbusiness venture.

Topics

Capital costs; Entrepreneurship; Development stage enterprises

Setting

The events covered by this item took place in 1984.

Geographical setting

Region:
Americas
Country:
United States
Location:
New York

Featured company

Company name:
R&R

Featured protagonist

  • Bob Reiss (male), Owner