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Case
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Reference no. 9-384-049
Prize winner
Published by:
Harvard Business Publishing (2011)
Version:
16 March 2011
Revision date:
11-Jan-2021
Length:
9 pages
Data source:
Published sources

Abstract

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the US market. The history is explained primarily in terms of strategic factors and quoted from two sources: an earlier case and Boston Consulting Group report on the motorcycle industry. Should be used with Honda (B).

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Topics

Business history; Business policy; Competition; Corporate strategy; Learning curves; Competitive strategy; Profitability; Quantitative analysis; Marketing strategy; Management philosophy

Setting

The events covered by this item took place in 1948-1974.

Geographical setting

Region:
World/global
Countries:
Japan; United States

Featured company

Company name:
Honda
Industry:
Motorcycle