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Published by:
IBS Center for Management Research (2005)
31 pages
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The case examines the evolution of Hong Kong-based Li & Fung Limited, from a traditional trading company into a global consumer goods export trading giant and a manager of customers' supply chains. It discusses in detail the company's efforts to constantly evolve its business model in response to the changes in the external environment and customer needs and preferences. The case examines Li & Fung's major strategies such as, positioning itself as the supply chain manager, integration of operational strategy with its organisational strategies, customer-centric organisational structure, technology and Internet initiatives, and globalisation efforts, which contributed to the company's emergence as one of the world's leading consumer goods trading companies. Finally, the case explores the challenges facing Li & Fung in 2004 and discusses its future prospects in the light of these challenges. The key focus of the case is on enabling students to gain a comprehensive understanding of globalisation - rationale, levels of globalisation, managing global operations, globalisation strategies and challenges. This case gained the second runner's up award in the First John Molson Case Writing Competition conducted by John Molson School of Business, Concordia University, Canada.

Teaching and learning

This item is suitable for postgraduate and executive education courses.


Li & Fung; Globalisation; Value chain configuration; Supply chain management; Global supply chain; Internet-enabled supply chain; Knowledge sharing; Customer-centric organisational structure; Global expansion; Hong Kong's export trade industry; External environment
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