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Case
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Reference no. 9-304-075
Published by:
Harvard Business Publishing (2004)
Version:
28 February 2005
Length:
20 pages
Data source:
Field research
Abstract:
By June 2003, IBM had made significant progress in changing the way it managed new, emerging businesses. Describes the development of a separate management program at IBM designed to identify, fund, and shepherd new businesses through growth. Traces the history of the program, its evolution, and the current challenges senior management faces in scaling up the program.
Settings:
United States, 2003, USD89.1 billion revenues, 319,273 employees
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