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Case
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Reference no. 9-700-115
Prize winner
Authors:
Published by:
Harvard Business Publishing (2000)
Version:
21 November 2007
Length:
8 pages
Data source:
Field research
Abstract:
In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair, will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are asked to assess Ryanair's entry and anticipate the response of incumbent carriers.
Settings:
Ireland, 1986, 10 employees
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