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Published by:
Harvard Business Publishing (1998)
Version:
16 March 2004
Length:
19 pages
Data source:
Published sources
Abstract:
Describes the attempt of a traditional retailer, Barnes & Noble, to counter the challenges posed by an Internet-based start-up, Amazon.com.
Settings:
United States, 1996-1997, USD2 billion revenues, 20,000 employees
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