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Prize winner
Published by:
Harvard Business Publishing (1998)
Version:
16 March 2004
Length:
19 pages
Data source:
Published sources

Abstract

Describes the attempt of a traditional retailer, Barnes & Noble, to counter the challenges posed by an Internet-based start-up, Amazon.com.

Topics

Internet; Competition
Location:
Size:
USD2 billion revenues, 20,000 employees
Other setting(s):
1996-1997

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