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Compact case
Authors:
Published by:
IMD (2003)
Version:
06.03.2010
Length:
2 pages
Data source:
Field research
Abstract:
This is the second of a three-case series. This short case continues the GLOBE story and is intended as an in-class handout to be used during the discussion of the (A) case. It documents some of the GLOBE-related discussion at Nestle's July 2000 Executive Board meeting, which raises fresh issues for Chris.
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