Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Thumbnail image for IMD-3-1336
Case
-
Reference no. IMD-3-1336
Prize winner
Compact case
Authors:
Published by:
IMD (2003)
Version:
02.03.2018
Revision date:
06-Apr-2018
Length:
4 pages
Data source:
Field research

Abstract

This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon.

Topics

Change management; General management; Globe
Locations:
Size:
Large
Other setting(s):
2001

Access this item

casecent.re/p/62963
View our pricing guide
or to see prices.

Reviews & usage