Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Case
-
Reference no. IMD-3-1336
Prize winner
Compact case
Authors:
Published by:
IMD (2003)
Version:
06.03.2010
Length:
4 pages
Data source:
Field research
Abstract:
This is the third of a three-case series. This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon.
Settings:
SHARE
View our pricing guide
or to see prices.