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Reference no. 9-806-131
Subject category: Entrepreneurship
Published by:
Harvard Business Publishing (2006)
18 September 2007
15 pages
Data source:
Generalised experience


Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines 'platforms' and 'platform structure'; describes factors that influence the odds that a winner-take-all outcome will prevail; and presents a framework for analyzing these factors in combination to predict platform structure.


Entrepreneurship; Entrepreneurial management; Technology; Internet; Platforms; Networks; Network effects

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