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Case
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Reference no. 9-606-053
Published by:
Harvard Business Publishing (2005)
Version:
1 April 2009
Length:
22 pages
Data source:
Field research
Abstract:
Introduces radio frequency identification (RFID) as the next generation of automatic identification technologies that is expected to improve the performance of retail supply chains through reduced shrink, increased product availability, and improved labor productivity. Showcases the implementation of the technology by the METRO Group, the world's third-largest retailer. Places students in the position of Dr Gerd Wolfram, Managing Director of METRO's internal IT service group, and Zygmunt Mierdorf, the company's Chief Information Officer, who, in mid-2005, evaluate the results of the RFID rollout and decide on the next stage in the implementation.
Settings:
Germany, 2005, USD70 billion revenues, 250,000 employees
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