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Published by:
Lagos Business School (2006)
Length:
18 pages
Data source:
Field research

Abstract

In an attempt to solve the problem of a young son regarding the ethical use of the Internet, Kola Olusola discovered a great business opportunity in the growing Internet market in Nigeria. He had no background in information technology. He had worked as a marketer for a multinational for several years and afterwards set up his own marketing firm which was doing quite well, but the Internet business was irresistible to him. Teaming up with his old friend they set up Value Communications Ltd. Since neither have any experience in this business they weigh up the option of buying a franchise.

Topics

An opportunity; Market; Competition; WSI Worldwide Inc; WSI Franchise; Kola's Fears; Financial projection; Decision
Location:
Size:
Medium
Other setting(s):
June 2006

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