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Reference no. 9-707-505
Published by:
Harvard Business Publishing (2006)
7 January 2009
25 pages
Data source:
Field research


Analyzes the globalization of Metro Cash & Carry, a German wholesaler, which has flourished in many foreign markets but struggled to gain traction in India. Considers Metro's experience in Russia and China to put the company's challenges in India in comparative perspective. Pays particular attention to the institutional obstacles for a multinational to tap into the opportunities offered by emerging markets. A rewritten version of an earlier case.


Market entry; Emerging markets; Competitive strategy
USD28 billion revenues, 90,000 employees
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