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Supporting video
Reference no. 9-303-810
Published by:
Harvard Business Publishing (2006)
7 minutes
Data source:
Field research


DVD format only. Presents an interview with Silvio Napoli on topics relating to his fit in the new job, his strategic plan for the new subsidiary, and the decision on sourcing and standardization.


International business; International marketing; Cross cultural relations; Subsidiaries; Multinational corporations; Implementing strategy

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