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Case
-
Reference no. 9B08M011
Published by:
Ivey Publishing (2008)
Version:
2014-09-15
Length:
9 pages
Data source:
Published sources

Abstract

This is part of a case series. This case, which outlines the product recall, is a supplement to Mattel and the Toy Recalls (A).

Topics

Supply chain management; Offshoring; Outsourcing; Product quality; Product recall; Multinational enterprise stakeholders; The United States and China; General management/strategy; International; Marketing; Operations management
Industry:
Size:
Large
Other setting(s):
2007

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