Our website is having a makeover! www.thecasecentre.org will be unavailable from 10h (BST) on Saturday 31 July until 17h on Sunday 1 August while our team makes the new site live.

Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Thumbnail image for J603-002-1
Reference no. J603-002-1
Japanese language
Kasra Ferdows (Georgetown University); Jose A.D. Machuca (Universidad de Sevilla); Michael Lewis (Warwick Business School)
Published in:
19 pages
Data source:
Field research


This is a Japanese version. The case offers an illustration of a fast-response global supply, production, and retail network. In 2002 Zara, operating out of La Coruna in north-west Spain, was the only retailer that could deliver garments to its 507 stores in 33 countries in just fifteen days after they were designed. Its unique systems for product design, order administration, production, distribution and retailing were behind this astonishing capability. Its unconventional approach provides interesting opportunities for discussion and learning. The case is quite popular with executives, MBA's and undergraduate business students. It can be used in a remarkably wide range of courses - from a core operations management course to electives focused on international operations, operations strategy, global logistics, distribution, retailing, as well as in specialized and general executive programmes. The teaching note includes several photographs from Zara's operations in La Coruna, and the appendices are available as PowerPoint files in the teaching note supplement. This case was the winner of the 2003 Indiana University Center for International Business Education and Research (CIBER)-sponsored Production and Operations Management Society (POMS) International Case Competition. This case was sponsored by the Indiana University CIBER Case Collection.


Global supply chain; Design-product-distribution-retail integration; Fast-response networks; Fashion retailing; Queuing and inventory models; Manufacturing-marketing interface; Time-based competition; Mechanising
Large multinational
Other setting(s):

Access this item

View our pricing guide
or to see prices.

Reviews & usage