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Subject category:
Strategy and General Management
Published by:
INSEAD
(2002)
Version:
04.2017
Revision date:
03-May-2017
Length:
6 pages
Data source:
Field research
Abstract
This is part of a case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts. The case reveals that the industry had become a red ocean with limited profit and growth potential. To achieve this, students are asked to address the following questions: 1) How would they assess the attractiveness of the circus industry in the early 1980s? What would you conclude from your industry analysis? 2) What were the factors the traditional circuses competed on? What made these factors more or less relevant over time? The second case (B), shows how one company, Cirque du Soleil reconstructed the industry to create a blue ocean. It is an excellent and important complement to the first case. A video called 'The Evolution of the Circus Industry' is available for free faculty download (link in ‘Extra information’ section).
Teaching and learning
This item is suitable for postgraduate and executive education courses.Topics
Circus and live entertainment industry; Value innovation; Strategy; Blue Ocean Strategy; Creating new market space; Redefining industry boundaries; CompetitionSetting
The events covered by this item took place in 2001.Geographical setting
Region:
World/global
Countries:
United States; Canada
Featured company
Company name:
Cirque du Soleil
Industry:
Entertainment; Circus
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Awards, prizes & competitions

2017 - The Case Centre best selling case
2016 - The Case Centre best selling case
2015 - The Case Centre best selling case
2014 - The Case Centre best selling case
2013 - The Case Centre best selling case
2012 - ecch best selling case
2011 - ecch best selling case
2010 - ecch best selling case
2009 - ecch best selling case
2008 - ecch best selling case
2007 - ecch best selling case
2006 - ecch best selling case
2005 - ecch best selling case
2006 - ecch European Case Awards - category winner
2009 - ecch European Case Awards - overall winner
Classic case collection - Strategy and General Management
Reviews & usage

Extra information

- This case has been featured on our website, click to view the article.
- Additional information about this product can be found on this external website.
