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German language
Reference no. ESMT-408-0088-1D
Published by:
ESMT European School of Management and Technology (2008)
2 September 2008
17 pages
Data source:
Published sources
This is a German translation of the case 'ESMT-408-0088-1'. On 29 July 2004 the German Football Association announced that Jurgen Klinsmann had been chosen to prepare the national soccer team for the World Cup, to be held in Germany in the summer of 2006. The public responded to this announcement with a great deal of surprise and scepticism; two years later - on 11 July 2006 - it would respond to Klinsmann's announcement that he would not renew his contract with even greater regret. During the two years in which Klinsmann led the team, Germany experienced a soccer revolution. True, the team and Klinsmann's staff had not realised Klinsmann's goal of winning the World Cup; the Germans came third. But in this period Klinsmann would succeed, despite considerable resistance, in introducing major reforms. He would steer a team that had hit rock-bottom both psychologically and technically back to a world-class level. The soccer team's appearance on and off the field galvanised ordinary Germans and contributed significantly to the World Cup's huge success: (1) all its games were sold out; (2) the mood was euphoric in the stadiums, in the public viewing areas set up in many cities, and in the streets; (3) hundreds of thousands of Germans and foreign fans celebrated together; and (4) images of a friendly, open Germany circulated around the world, correcting the cliche about dour Germans.
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