Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Thumbnail image for P302-057-1
Case
-
Reference no. P302-057-1
Portuguese language
Published by:
INSEAD (2008)
Version:
10.2008
Length:
6 pages
Data source:
Field research

Abstract

This is a Portuguese translation of the case ''302-057-1''. This is the first of a two-case series (302-057-1 and 302-058-1). Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete. It value innovated by shifting the buyer group from children (end-users of the traditional circus) to adults (purchasers of the traditional circus), drawing upon the distinctive strengths of other alternative industries, such as the theatre, Broadway shows and the opera, to offer a totally new set of utilities to more mature and higher spending customers. The case series is designed to serve a variety of purposes in the value innovation and creating new market space teaching module of an MBA strategy course or executive education programme. The case series can be equally used individually in a standalone module on value innovation or as part of a sequence of three to four sessions. In both instances, the instructor can best use it to cover the following topics: (1) the value innovation logic (as compared to industry and competitive analysis); (2) the concept of value curve; and (3) the six paths analysis for creating new market space. A video called ''The Evolution of the Circus Industry'' is available for free faculty download at www.blueoceanstrategy.com.

Topics

Circus and live entertainment industry; Value innovation; Strategy; Blue Ocean Strategy; Creating new market space; Redefining industry boundaries; Competition
Industry:
Other setting(s):
2001

Access this item

casecent.re/p/84456
View our pricing guide
or to see prices.

Reviews & usage