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Case
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Reference no. 708-061-1
Authors:
Published by:
ESSEC Business School (2008)
Length:
11 pages
Data source:
Published sources

Abstract

This case study is about corporate social responsibility (CSR) and ethical issues raised by the marketing tactics used by Red Bull to market its product in the United States. It specifically focuses on distribution and communication issues. The case helps raise students'' awareness and interests in ethical marketing and CSR. This case has been designed for undergraduate, MBA and other graduate students studying social marketing or CSR management. The case is intended for classroom discussion only.

Topics

Ethics; Corporate social responsibility (CSR); Marketing; Ethical marketing; Distribution; Marketing communication
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