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Case
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Reference no. 9-609-066
Prize winner
Subject category: Entrepreneurship
Published by:
Harvard Business Publishing (2009)
Version:
1 May 2012
Length:
14 pages
Data source:
Published sources

Abstract

Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy. This note considers the ingredients of Apple's success and its quest to develop, in the words of CEO Steve Jobs, insanely great products. Focuses on: 1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Topics

Innovation; Vision; Productivity; Creativity; Business processes; R&D; Experimentation; Strategy; Product design; Corporate social entrepreneurship; Product development; Technology

Setting

The events covered by this item took place in 2012.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Company name:
Apple
Employees:
10000+
Turnover:
USD 32,479 Million
Industry:
Information technologies

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