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Reference no. 294-009-1
Prize winner
Published by:
INSEAD (1994)
26 pages
Data source:
Generalised experience
In October 1990, the Boeing company announced that it was lauching a new aircraft model, the 777. The task for students in this case is to evaluate the 777 against a financial standard. The students must estimate a weighted average cost of capital (WACC) with which to evaluate the project IRRs. The general objective of this case is to exercise students' skills in estimating a weighted-average cost of capital and cost of equity. The need for students to estimate a segment WACC draws out students' abilities to critique different estimates of beta.
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