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Published by:
Stanford Business School (2004)
3 February 2006
34 pages
Data source:
Field research


This case describes the strategic analysis that went into identifying Compaq as an acquisition target to help HP achieve its objective of becoming the leading technology company in the world. Through in depth interviews with HP senior executives including Chairman and CEO Carly Fiorina and others, the case describes the planning and execution of the merger, and the actual processes created to achieve the strategic, administrative, and cultural integration of the two companies.


Imaging and printing; Merger integration; Strategy; Mergers & acquisitions (M&A); Computer industry
142,000 employees, USD73 billion revenues
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