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Published by:
Stanford Business School (2008)
Version:
19 June 2008
Length:
14 pages
Data source:
Field research

Abstract

This case describes the work of the Innovation Program Office (IPO) within the Personal Systems Group (PSG) at technology company Hewlett-Packard (HP). It shows how this group solicits, qualifies and develops ideas for new products and services.

Topics

Innovation; Corporate innovation; Intra-division corporate innovation; Research and development (R&D)
Location:
Industry:

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