Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Prize winner
Case
-
Reference no. 9-509-049
Published by:
Harvard Business Publishing (2009)
Version:
24 January 2011
Length:
21 pages
Data source:
Field research
Abstract:
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial venture which, in its quest for growth, faces significant challenges including: developing market segmentation and targeting strategies to decide which customer to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers experience, and determining whether inbound marketing programs can generate enough scale or whether traditional outbound marketing methods need to be employed to accelerate growth.
SHARE
View our pricing guide
or to see prices.

Customers who bought this product also bought...

View up to ten items most often purchased with this product.

Your recently viewed items

View up to the last ten items that you browsed. Fancy something different? Find out what's new >