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Published by:
NeilsonJournals Publishing (2009)
in "Journal of International Business Education"
11 pages
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This is the second of a two-case series (JIBE4-0CS4 and JIBE4-0CS5). This is the second case in the series on strategic analysis and growth in an emerging economy. In this case the mobile handset manufactures have to decide which competitive strategies to adopt. India''s market is attractive as manufacturing inside India has become very cost effective. The competitors have to have market specific and country specific strategies. The major players (Nokia, Samsung, and Sony Ericsson) have differing resources and competitive strengths. They have to develop competitive generic strategies for India and develop multinational strategies for cost leadership, linking the advantages of Indian manufacture with their global market positions. This case study has been peer reviewed by the editorial board of the Journal of International Business Education (JIBE).


Multinational strategies; Cost leadership; Differentiation; Focus; Emerging economy; Telecommunication; Mobile handset

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